The lawyer
An intellectual property attorney who helps other small businesses protect their patents, trademarks and trade secrets, working from a co-working space.
The decisions
- Started with the bar's rules on client confidentiality and wrote them on the requirements sheet, with each client contract's wording about information beside them.
- Bought cyber insurance because client files are the business, and recorded what the policy requires.
- Listed every company relied on, ranked them by how much the practice depends on them, and asked each what happens to client information if they are breached.
- Hired a company to watch the computers around the clock, because one person cannot.
- Turned on a passkey or a security key everywhere, bought a password manager, set everything to update itself, and backs up client files continuously with a copy kept offline.
- Checks the co-working space for tampered locks and moved devices, and never leaves a device out.
The day it was tested. Ransomware locks the computer. The first call is to the monitoring company. The lawyer takes the computer off the network, leaves it on, does not touch it, and goes back to the requirements sheet to see which clients and which authorities must be told, and how fast. Afterwards the lawyer and the monitoring company write up what happened and what will change.
The maker
Someone who has just started selling made-to-order hats on a popular online marketplace, from a workshop at home.
The decisions
- Keeps every signed agreement, including the marketplace's terms, in one binder with a table of contents of what each one requires.
- Asked the insurance broker about adding cyber cover to the existing business policy, and the insurer's own templates became the who-to-call sheet.
- Wrote down which companies can reach the store and the customer information, and what each one holds.
- Bought a laptop used only for the business, which nobody else touches, and uses the everyday account on it.
- Chose a backup service that scrambles the stored files so only the maker can read them, and checks now and then that a restore works.
- Keeps a log of the USB sticks used between workshops, and wipes them when they are retired.
- Blocks one hour a month to go over the sheets and check that updates really installed.
The day it was tested. The marketplace itself is knocked offline by an attack on it, and the store disappears with it. The maker switches off the store's connections to other tools, signs out of it everywhere, talks to the marketplace's support and to the insurer, and keeps customers informed by email and social media. When the marketplace comes back, nothing of the maker's was touched. The lesson written down: the business had never considered what it would do if the marketplace was simply unavailable, and now it has a plan.
The consultant
A marketing and sales consultant working with clients large and small around the world on branding and plans for bringing products to market, with an AI assistant in daily use.
The decisions
- Reads each client contract for what it says about handling the client's information, including what the client allows the AI assistant to see.
- Bought insurance because the business runs on clients' marketing and sales information.
- Pays a local company to look after IT and keeps client files in an online service rather than on personal devices.
- Listed the laptop, phone, printer and router, the software on each, and every online account.
- Wrote down the biggest risks: ransomware on a personal device that also holds client information, and one client's files reaching another client while working on shared documents.
- Agreed with each client, in writing, how their information is handled and when it is deleted.
- Set the protection software to isolate the computer automatically if it finds something.
The day it was tested. The consultant's weak spot is one many people share: backups to an online service are on, but a restore has never been tested. That is written on the improvement list, with a date, before anything goes wrong.